Estimate visual exposure probability

Usage

estimate_visual_exposure_probability(
  data,
  exposed = "reached",
  predictors,
  family = stats::binomial()
)

Arguments

data: Input data frame or compatible tabular object.
exposed: Value supplied to `exposed`; see Details for its model-specific role.
predictors: Predictor variables used by the model.
family: Statistical family used by the channel or model.

Value

An object of class "eye_visual_exposure_model", stored as a named list, with components "model", "fitted_probability", "exposed", "predictors". It contains visual exposure probability and associated metadata or diagnostics needed to interpret the result.